Virtual Touchstone

Empower your direct sales team with Virtual Touchstone™

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In today's market, most companies spend extensive resources on online marketing programs designed to interest potential customers in their products and services. Through direct marketing campaigns, a company may exhaust large amounts of capital driving traffic to their website, with hopes of capturing new prospects through visitor registration on their sites. Hope is no way to run a business. With the registrations in hand, a sales force will spend valuable time and money digging for the diamond in the rough. Virtual Touchstone™ enables companies to vastly increase their effectiveness by providing insight into the interests of each prospect in order to determine those that will most likely yield a sale.

A Complete Marketing Solution for Sales Lead Generation

Complete Marketing Analytics

Execute and measure email campaigns. Track and manage all your websites. Monitor the effectiveness of pay-per-click advertising and banner ads. Virtual Touchstone is the only solution you need to track all your online marketing initiatives.

Unmatched Insight

Your marketing program wouldn't survive for very long if it operated in a vacuum. Neither will your analytics applications. You need to be able to look across your marketing landscape and understand how all of your online marketing programs interact with one another. You need insight to find the opportunities and gems hidden just below the surface. Virtual Touchstone gives you the power of unmatched insight. It digs deep and delivers an information payload that can make your sales team smarter, faster, and stronger at closing deals. Gain better insight. Make better decisions.

Made for Your Needs

Forget IT resources. Virtual Touchstone was made for marketers whose job is to generate sales leads. Virtual Touchstone's user interface is truly user friendly. It's easy to use and intuitive so you can get your hands on mission critical information in a snap. With our hosted solution, you can focus on delivering qualified leads instead of IT challenges.

Integrated Campaign Management

Metrics provide marketers with real-time information about how well their campaigns and programs are performing. Today, with most online marketing programs, companies have the ability to collect basic data measuring a campaign's success. At the most, this data is likely to include the number of page views and emails opened. While these numbers are interesting and may tell you if you are driving traffic to your Internet site, they aren't able to provide any information about the impact your online marketing efforts are having on your sales. With Virtual Touchstone, all of your online marketing programs can be assessed and measured in one simple interface, providing you with invaluable insight into how your online marketing programs are working to accomplish your goals.

Advanced Visitor Segmentation

Virtual Touchstone provides detailed analysis concerning the online behavior of individuals in response to a company's email or online advertising campaigns. As an integrated campaign management tool, Virtual Touchstone acts as the ultimate segmentation device for marketers. With the knowledge of each individual's behavior, you have the ability to segment leads according to a particular behavior, such as number of pages viewed, specific recurring page views, number of visits and more. With these advanced segmentation capabilities, your marketing team can provide your sales team with a qualified leads list, leading to a shortened sales cycle and increased profitability.

Microsoft® Outlook® Integration

Developing and prospecting a lead list can be extremely time consuming, therefore any insight you can acquire into the interests of your prospects can be the difference between a sale and a near miss. Manticore Technology has integrated Virtual Touchstone tracking capabilities with Microsoft Outlook to enable sales team members to track single emails and the click paths of individual sales prospects. With this capability, your sales team will gain valuable information about the interests of their prospects before they make the call to close a deal.

Turn Anonymous Page Views into Leads

Ever wonder about those visitors to your website who don't readily identify themselves by registering with your site? With reverse-IP lookup capabilities, Virtual Touchstone gives you the capability to identify the names of companies and organizations who visit your website, even if they fail to register their name and contact information. With this invaluable information, your sales team is given the ability to increase sales and profitability by turning these anonymous visitors into new leads.

Turn Static Analytics into Action

Manticore Technology understands how important the collection of marketing metrics is to a successful business. We have integrated a powerful instrument into Virtual Touchstone called the Manticore Rules Engine. This tool allows users to set up pre-defined actions that can be deployed based on particular analytics results. For example, a rule could specify that Virtual Touchstone send an email to a sales associate if a specified lead visits the web site, thus enabling a timely follow up discussion. The Manticore Rules Engine opens up endless possibilities for your sales and marketing team to use analytics to drive your business forward.

If you would like to learn more about the Virtual Touchstone web site analytics solution please click here to contact us. If you would like to speak to a representative immediately, please call 800-250-1507.

Virtual TouchStone Features